As part of the Enterprise Architecture and Process Design course, I analyzed the campaign management process of Brands&People, a creative branding agency in Monterrey. I modeled its AS-IS process in BPMN 2.0 to diagnose inefficiencies and operational bottlenecks, then co-designed "Flow," a workflow solution presented under our team brand, MIDAS. The proposal was grounded in TOGAF for architecture design, COBIT 5 for IT governance, and ITIL 4 for service management, ensuring alignment between technology and business objectives. We supported the solution with a business case projecting an 89.6% IRR on an MXN $1M investment.

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